Fever-Tree is well-known for its premium mixers, crafted from natural ingredients to enhance the flavor of spirits such as gin, whisky, and rum. Positioned as a high-quality alternative to traditional mixers, Fever-Tree appeals to both barprofessionals and home cocktail enthusiasts. For the launch of their summer cocktail mixers, Fever-Tree tasked Deldico Studios with producing a campaign that would increase brand visibility and engagement. The goal was to leverage influencers and content creators to highlight Fever-Tree's unique productrange, specifically targeting the Belgian market.
To effectively reach the target audience, we chose an influencer/creator content campaign that balanced creativity, high-quality content, and cost efficiency. This approach was crucial, as our goal was to engage a different audience compared to traditional mixer consumers. The new Fever-Tree line, featuring alcohol-free pre-mixed drinks, aimed at a consumer base that interacts with media differently and is typically harder to reach.
To address this, we carefully selected profiles from our database and partners that aligned well with Fever-Tree’s brand identity. We provided clear, detailed guidelines to ensure consistency across all content. The creators were given the flexibility to produce content independently within these structured guidelines, resulting in authentic content tailored to the target audience. This approach allowed us to generate a high volume of creative deliverables without compromising quality.
Initially, the content was distributed organically through the creators’ channels, effectively engaging the audience in an authentic manner. Following this, the same content was repurposed for paid advertising on our own channels, boosting awareness of the new Fever-Tree product line.
In addition to the content from creators, Deldico Studios produced supplementary content specifically tailored for each social media platform. By leveraging the unique features of platforms like Instagram, Facebook, and TikTok, we optimized engagement and reach. Our in-house production team adapted the content to meet the specific requirements of each platform, ensuring a consistent brand message across all channels.
Choosing local creators proved essential in this strategy. It allowed us not only to showcase how easy and convenient the new product is to use but also to connect authentically with the target audience. The result was a campaign that effectively reinforced Fever-Tree’s brand presence and highlighted the versatility of the new product line, both organically and through paid advertising.
TheFever-Tree Cocktail Mixers campaign successfully introduced the new product line in Belgium. The strategic use of influencers and creators, combined with a focus on high-quality content and cost efficiency, resulted in a successful campaign that increased brand awareness, drove traffic, and engaged the target audience. The high volume of versatile content performed strongly across both organic and paid channels, ensuring consistent visibility and a positive reception in key markets.
