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Fever-Tree, known for its premium mixers and commitment to natural ingredients, has positioned itself as a luxurious alternative to traditional mixers. Their motto, "If 3/4 of your drink is the mixer, mix with the best," underscores their focus on quality and flavor. For the launch of their new lemonade-inspired mixers, Fever-Tree enlisted Deldico Studios to develop an influencer and social media campaign aimed at increasing brand awareness. Fever-Tree chose us for our expertise in authentic content creation that would appeal across various platforms and languages.
We worked closely with selected influencers and content creators who aligned with Fever-Tree’s brand identity. During pre-production, we established scenarios and creative guidelines that ensured each piece of content reflected Fever-Tree’s dedication to quality and refinement. In post-production, we adapted the content to suit the unique characteristics of different social media platforms and adjusted for both Dutch and French audiences, maximizing reach and engagement. By consistently aligning the content with Fever-Tree’s brand identity, we created a visually cohesive and engaging campaign.
The campaign drove a significant increase in brand awareness and engagement. By creating authentic content that resonated with Fever-Tree’s positioning, we successfully reached new and existing customers. The campaign's careful productplacement and high-quality visuals fostered positive interactions, strengthening Fever-Tree’s reputation as the top choice for premium mixers.Performance across both organic and paid channels was strong, leading to increased visibility and a positive shift in brand perception.
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