We produced an engaging advertising video for Ekomenu, a company that provides ecological and healthy food baskets in Belgium and the Netherlands. Our mission was to visually capture the dedication and sustainable practices of ecological farmers, showcasing the journey of their fresh produce from farm to table. Through compelling storytelling and vivid imagery, we aimed to enlighten (potential) customers about the benefits of switching to ecologically produced food, such as vegetables and fruits, and to foster a connection with the source of their food.
Our strategy for the advertising video focused on showcasing the authenticity and core values of Ekomenu. We made a deliberate choice to feature the founder of Ekomenu, along with real suppliers and actual employees, to provide a genuine behind-the-scenes look at the company’s operations. By prioritizing authenticity over a traditional commercial approach, we aimed to connect with viewers on a personal level and highlight the true mission of Ekomenu.
The production included stunning drone footage to capture the expansive, eco-friendly crops, while also diving into the meticulous product selection process. This provided an educational element, giving viewers a deeper understanding of the quality and care involved. The interviews with the founder, suppliers, and the farmer served as the narrative backbone, offering an authentic voiceover that brought the story to life. By combining visual beauty with educational storytelling, we created an engaging and relatable video that resonates with the audience.
The advertising video was a success, effectively drawing in a new audience enthusiastic about sustainable and wholesome food. Additionally, the video was aimed at existing customers to support brand loyalty. The focus on real people and authentic storytelling resonated deeply, resulting in very positive feedback from current customers who appreciated the transparency and felt reassured about their choice to be part of Ekomenu’s community.
We also maximized the video's impact by repurposing sections into shorter clips for Instagram Reels and TikTok, driving further interest and engagement. This approach not only increased views of the full video but also contributed to a significant boost in followers on Ekomenu’s new Instagram profile, enhancing both awareness and customer loyalty.
