In our new infomercial for Ekomenu, Deldico Studios takes you on a visual exploration of the ecological and healthy food baskets that have become synonymous with conscious living. Filmed on location at BioFruit Zeeland, we trace the path of organically grown apples and pears, emphasizing the integrity and environmental stewardship behind Ekomenu's offerings.
Our strategy was to educate and engage Ekomenu's customers by transparently showcasing the farming process, utilizing real suppliers and actual employees of Ekomenu to enhance authenticity. The production combined on-the-ground footage and interviews with farm staff to highlight sustainable practices. By featuring real partners, we aimed to build trust and provide a genuine insight into the origins of Ekomenu’s products. Drone cinematography was used sparingly to provide a broader context of the scale of organic farming efforts, while close-up shots of the produce and farming techniques offered a detailed look at the quality and care involved in the cultivation process.
The infomercial effectively enhanced Ekomenu’s brand image as a provider of wholesome, eco-friendly food options. It was specifically aimed at existing customers to reinforce brand loyalty, resulting in very positive feedback. Customers expressed appreciation for the transparency and authenticity of the video, noting that it strengthened their trust and satisfaction as Ekomenu clients. The informative content not only bolstered the company’s reputation for transparency but also sparked informed discussions on sustainability, further aligning the brand with responsible consumption ideals.
